For whatever reason, I am not fond of New Year's resolutions. Perhaps it is because they seem to fall under the categories of losing weight, exercising more, and a multitude of other "physical" goals. Rarely do you hear people setting resolutions that deal with building on their "character,” or what I refer to as our personal brand.
The word "brand" might seem rather commercial in nature; think Apple and innovation, Nordstrom and customer service, Disney and making dreams come true. Like companies, I believe that we also have the ability to create our own personal brand. In other words, personal branding describes the way we would like others to perceive us in all situations. Examples of personal branding might include descriptors such as honest, caring, willing to go the extra mile, responsive, etc. In other words, our personal brand is reflected in the relationships we have with others.
Often, people make the mistake of using their personal brand as a way of self promotion, rather than its intended use as a commitment to serving others. In order to avoid this pitfall, getting clear about your brand starts with a healthy dose of self-awareness, willingness to take action, and accountability to see when we miss the mark.
Is this easy? Probably not at first, but that is why I feel it is best to start with writing down three ways you want others to define their experience of having a relationship with you. Then, determine what actions you will take to make that happen every day. If you can't think of three things yourself, it might be best to ask a few people you work or engage with regularly. The key is to be authentic. Choose things you really feel are important, and then celebrate as you see the responses from others throughout the year!
So, losing weight and exercise might actually be easier. I think growing as individuals is equally important.
Have you identified your personal brand?
Are you willing to take the brand challenge?
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