The Lemming Theory may be a bit of an urban legend, but its message on conformity is quite interesting. Supposedly, a cute little furry rodent called a lemming is so dependent on sticking with the crowd that they will follow their little lemming friends right over a cliff and plunge to their death. Perhaps this is why as teenagers, when we wanted to do something completely ridiculous, our parents would ask, “If all your friends were going to jump off a bridge, would you follow them?" I guess in hindsight, we should be thankful for these lemming questions. It probably saved us from dying our hair pink, piercing our eyebrows or worse yet, running off with the circus.
I have to admit, there are times when it would be a heck of a lot easier to be “lemming-like.” For the most part, it does provide a sense of security, belonging and acceptance. You get to be part of a group of people just like you and you don’t have to worry about being judged by others. It does create a nice path of least resistance...right up to the point where the path leads you to your ultimate and not-so-pretty fate. This is where my lemming envy comes to a screeching halt.
Last week, I attended a national conference. Rather than doing our usual wine and dine of clients, we decided to take our entertainment budget and purchase products to make hygiene kits for homeless youth. We went one step further and invited all our friends and competitors to work with us in assembly line fashion to help us reach our goal of creating more than 2,000 kits. In less than two hours, our goal was achieved. Through this event, we freed the lemming.
Now, I am not saying that entertaining clients is deadly. Yet, there is some risk involved when you step outside the traditional lines. Some people might not like veering from the pack. To be nonconforming, you have to be willing to take some risks. In this case, the risks were minimal, but the rewards were phenomenal. All it took was deciding to be a little “lemming-free.”



