If we can have Cash for Clunkers, why not Dollars for Dumps or Moolah for Mansions…imagine if we could get government funding to help people dispose of their homes? A few thousand dollars could go a long way in helping someone prep their house for sale: a fresh coat of paint, new carpet or a garage door. Okay, it’s a little out there and I am not proposing a government bailout, but we could put the idea into practice by adding this to the benefits we give relocating employees.
The first 30 days on the market are the most important. Companies are really starting to understand that money invested upfront will pay off in the long run. I have heard it termed marketing allowance, listing allowance, etc. Typically, it consists of a lump sum or capped amount - usually about $2,500 - intended for the sole purpose of getting the home “market ready”. With some guidance from their real estate experts, the review of the broker market analysis and some of the issues sighted on an inspection report, the employee can make some small but noticeable enhancements to their home.
The value proposition is easily seen if you provide a guaranteed home buyout; if it doesn’t sell during the marketing period, the corporation will end up doing the work anyway. Yet even with a Buyer Value Option, this investment, if done right, can shorten the time on the market and be offset by reduced temporary housing, storage, etc.
The reality is that until the market begins to pick up further, employees really need guidance and financial assistance. We’ve already seen guidelines in listing restrictions; this is just taking the assistance a step further.

