I have always prided myself in trying to find humor in difficult situations. I guess you could call it my personal coping mechanism. Yet, after watching the news, reading the paper, as well as listening to others’ conversations, it is difficult to find much to laugh at when you look at our current economic situation.
I received an e-mail from our financial advisor today who summed up the cause of this challenging market in three words: greed, leverage and fear. The greed of Wall Street, as well as real estate speculators and homeowners, the leveraging of borrowed money against a booming real estate market which burst creating failure among some of our largest financial institutions, and now an insurmountable fear in those directly and indirectly impacted. It’s a bit of an oversimplification, but it does hit the major points.
So, what does this mean for us in the relocation industry? It probably means that the light at the end of the tunnel is a bit further than we anticipated in the beginning of the year. When talking with corporate clients, there is definitely a cloud of hesitation looming. Relocation in some sectors will slow as moves become more expensive and qualified candidates opt out because they are upside down on their homes. For some companies, there may be an increase in relocation, but unfortunately that will be at the sacrifice of needing to close plants, offices, or realign management.
I feel a bit like a broken record when I keep addressing the need to stay flexible and open for change. We need to be creative; finding solutions that will maximize the return on investment. Don’t be afraid to beta test a new real estate marketing idea, change your relocation policy to get some short term results, continue to monitor all exceptions and of course keep positive.
I'm reminded of something our CEO has said for many years: "the greater the problem, the greater the opportunity." That is so true right now. The solutions for these problems are out there, waiting for us to uncover them. It will take extra focus from all of us, but in the end, I believe we are going to find a way to make this work. And, I'll work on getting my sense of humor to return...
